Let's talk marketing budgets

Here are a few quick tips to guide you in the right direction and ensure your marketing budget is working for your business.

1. Determine your goals: What are you looking to accomplish in your business? Your objectives will help drive your budget. 
2. Audience: Who are you targeting, who is your target audience? This will drive what channels and marketing spend you should allocate towards achieving your goals.
3. Timing: Consider things like seasonality and timing for your business when developing your marketing budget and campaigns.
4. Measure Your Marketing: Make sure you always have a way to measure the effectiveness of your marketing efforts. This will ensure you are allocating your budget to the proper channels.
5. Adaptability: Once you measure the success of your marketing efforts you can shift funds around appropriately. Make sure to leave room in your budget for unexpected shifts in strategy or new opportunities.

There are several reasons why small businesses should invest in marketing. Marketing helps you get noticed and informs your customers about the products or services that you offer. Through digital marketing, you get to tell your customers why it's YOUR products or services that they're looking for! 



If you are looking for a marketing partner, let's chat.