6 Marketing Tips to Get Your Park Ready for a Sold-Out Fourth of July

The Fourth of July is more than just fireworks and flags—it's one of the biggest tourism weekends of the year for safari parks, zoos, and family attractions.

If you're not planning ahead, you’re leaving money (and ticket sales) on the table.

Whether you’re looking to boost day-pass revenue, fill up onsite lodging, or attract repeat visitors, now’s the time to get strategic. Here are six high-impact ways to prep your park's marketing for Independence Day traffic—and make sure your business stands out in a crowded space.

1. Create a 4th of July–Themed Promo or Package

Bundle experiences, offer limited-time discounts, or roll out a “Stars & Stripes” special that includes things like:

• Free animal feed with admission
• $4 off for the 4th (works well!)
• Early-bird pricing for online bookings

Tie your offer to the holiday and make it feel urgent with a countdown timer or "limited spots available" language.

2. Start Running Holiday-Focused Ads Early

Don’t wait until July to advertise your 4th of July plans. Begin your ad campaigns in mid-to-late June to:

• Reach vacation planners while they’re booking
• Test your messaging for highest engagement
• Warm up your retargeting audience

Target families, tourists within driving distance, and local staycationers looking for something unique to do that weekend.

3. Showcase Past 4th of July Fun on Social Media

People want to know what to expect. Use social media to highlight:

• Crowds enjoying the park last July 4th
• Fireworks, food trucks, animal encounters
• Behind-the-scenes prep for the big day

Even better—create a “What to Expect This 4th of July” video to get people excited and informed.

4. Update Your Website Banner & Booking Pages

Your homepage should instantly tell visitors you’re doing something exciting for the Fourth.

Add a bold, branded section or hero image that links to your event or promo. Bonus points for:

• Including visuals like flags, red-white-and-blue elements, and festive fonts
• Making the CTA clear: “Book Your July 4th Adventure Now”

5. Email Past Guests with a VIP Invite

Use your email list to re-engage families who’ve visited before. They’re already familiar with your park, so your job is to make this visit feel extra special.

Try language like:

“Celebrate the 4th with Us Again 🎆 Your VIP Invite Awaits!”

Offer something exclusive—early booking, a loyalty discount, or a free souvenir—to incentivize return visits.

6. Plan for UGC (User-Generated Content) During the Holiday

Set up photo spots, signs with your hashtag, or a simple QR code that says:

“📸 Snap & Tag Us to Win a Free Visit!”

The goal: turn guests into your biggest marketers during the busiest weekend of the year.

Final Thought:

A little planning now means a bigger payout later. With the right mix of promos, visibility, and pre-holiday buzz, your park could have its biggest July 4th weekend yet.

Need help crafting a campaign that sells out your summer events?
👉 Let’s Chat

Until next time,

Jamie