4 Holiday Marketing Tips For Small Business Owners

🎄💚 🎁 Have you started strategizing your holiday promotions and marketing plan yet? This is your friendly reminder to get planning! Make sure to read these 4 tips first.

1) Develop a holiday marketing campaign.

-Determine your target audience & timeframe

-Review previous campaign results

-Pick a campaign theme

-Create a proven offer

-Develop a contact plan

2) Build out your social media & email plan.

-Use a festive subject line. One of the best ways to stand out is a great subject line!

-Create a subtle sense of urgency with copy like 'last minute, order now, limited quantities left.'

-If you are able to provide products or services in a timely manner make sure to call that out. 'Order before 12/20 to receive before Christmas!'.

3) Leverage big shopping days

-Make sure you are planning around major holiday shopping days!

-Black Friday

-Cyber Monday

-Giving Tuesday

-Green Monday

-Last Saturday before the holidays!

-Don't forget: People love to treat themselves after the holidays are over too.  :)

4) Invest in digital marketing

-Make sure you have an organic posting schedule laid out heading into the holiday season using your campaign theme.

-Leverage remarketing to target people who left your site without converting.

-Invest in paid ads to help you connect with your target audience and showcase the products or services you are offering.

I hope these tips help! If you need help with your holiday marketing, I can help!  Set up a call here, or shoot me an email at jamie@uniquelyyoumarketing.com.   :)

Is organic and paid marketing on your to-do list? It should be a part of your strategy for full visibility of your offers to current and potential customers.
📣 Do you know about all the great things that running Facebook & Instagram ads can do? What are you looking to achieve in your business this holiday season? By not leveraging the power of digital marketing and advertising, you are missing a key part of your target audience. Trying to figure out how or where to get started can be overwhelming. I understand that and am here to help. 🙋🏼‍♀️ Let's talk!

Until next time!

Cheers,

Jamie